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Aberdeen Residence

Integrated Marketing Solutions

Background
Developed by Fairchild Properties Management, Aberdeen Residence was an extraordinary development project situated in Richmond B.C. eSeeNet was hired to ensure that the identity is seamlessly leveraged in unique ways across all communications.
Our Work

Logo identity

We were not just creating a name display but a brand – that was what our expert designers had in mind when creating the logo for Aberdeen Residence. We understood the importance of a strong identity and our objective was to provide a compelling logo design that captured the essence and characters of the project.

Website

Our team of web designers, graphic designers and programmers worked hard together to achieve a website that delivered clarity, organization and expression to connect with the target audience. Integrated with concepts of Aberdeen Residence marketing strategy and logo design, the identity was easily recognizable throughout the website. In addition, the home page featured an online registration form for data collection that helped the overall marketing effort as well.

Sales Kit

From directing the photo shoot to examining the colour separation proof, eSeeNet’s in house graphics team was there in the creation of the sales kit from scratch. The nicely designed presentation folder featured inserts and floor plans. We ensured that uniformity was carried out in all the printed materials.

Presentation Centre Display and Installations

From 2D to 3D, our service extended to providing display and signage design for Aberdeen Residence’s presentation centre. Our concept was to create display that were compelling and spoke directly to the target. They must also create a sense of desire within the mind of the audience. In other words, our aim was to help an envisioned presentation centre came to life.

The Result
As a result, eSeeNet has met all of the branding and marketing goals before its deadline, and on budget. Most importantly, the goal of ensuring the identity must flow seamlessly across the media was achieved. In addition, the sales figure of Aberdeen Residence surpassed expectations in the first week of selling.
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